Born from a parent's search for the perfect toy — ToyVerse is India's home for award-winning, 100% original toys that spark imagination, build skills, and create memories that last a lifetime.
In 2019, Virang and Tanya Shah were parents on a mission. Like thousands of Indian parents, they were struggling to find high-quality, genuinely original toys — ones that would actually engage their children's minds, not just sit on a shelf.
Every trip to the toy aisle ended in disappointment. Counterfeit products, poor quality plastics, overpriced imports, and no trusted guidance on what was actually developmentally right for their child's age. There had to be a better way.
"We didn't just want to sell toys. We wanted to become the most trusted voice for Indian parents navigating the beautiful chaos of childhood."
— Virang Shah, Co-Founder & CEOFrom a small home office in Ahmedabad, they built ToyVerse — curating only award-winning, expert-vetted, 100% authentic toys from the world's best brands. Today, we're trusted by over 50,000 families across India.
We believe every child deserves toys that challenge, delight, and grow with them — and every parent deserves to buy with total confidence.
Every single product on ToyVerse is sourced directly from authorised brand distributors. Zero counterfeits, zero compromises. Our reputation depends on it.
We don't list everything — we list the best. Our team of toy experts and parents rigorously evaluates every product for safety, developmental value, and genuine fun.
We champion toys that build skills — STEM thinking, creativity, emotional intelligence, motor development. Because the best play is always learning in disguise.
Real humans on WhatsApp. Instant answers. No bots, no runarounds. We treat every query as if it's our own child's birthday on the line.
We prioritise brands with eco-friendly packaging, sustainably sourced materials, and long-lasting designs — because the planet our children inherit matters.
We actively champion homegrown Indian toy brands — Toykraftt, Smartivity, iToys and more — because India's toy industry deserves to be celebrated.
From a kitchen table to India's most trusted toy destination — here's how we got here.
Virang and Tanya Shah launch ToyVerse from their home in Ahmedabad. First 50 orders fulfilled personally from their living room. First brand partnership: LEGO India.
Opened our first dedicated warehouse in Ahmedabad. Hit 5,000 happy customers. Onboarded Skillmatics, Crayola and Magna-Tiles as brand partners. Launched the ToyVerse blog.
Expanded delivery to all 28 states. Crossed ₹1 Crore in annual revenue. Introduced Age-Wise curation — a first in Indian toy e-commerce. Team grew to 12 people.
Recognised as "Best Specialty Toy Retailer — India" by the Indian Toy Association. 25,000 families served. Launched WhatsApp expert support — now the thing parents love most about us.
Crossed 500 brand partnerships and 10,000 SKUs. Launched Gift Cards. Introduced bulk ordering for schools and corporates. Featured in Forbes India's "Top 50 D2C Brands to Watch".
Today, ToyVerse serves 50,000+ families across India. We're expanding into physical experience stores, launching a curated subscription box, and doubling down on Indian-made toy brands. The best is yet to come.
Parents, toy-lovers, STEM enthusiasts and child development nerds — we're all united by one belief: play changes lives.
Former FMCG brand manager turned toy evangelist. Dad of two, LEGO superfan, and the reason ToyVerse exists. Believes no toy is too complicated to build.
Child development enthusiast, author of ToyVerse's parenting blog, and the creative force behind every campaign. Writes about messy play with great joy.
Toy reviewer, STEM educator, and the person who personally tests every new product before it goes live. Has an unhealthy number of LEGO sets at home.
The voice behind every WhatsApp message. Priya has personally helped 10,000+ parents find the perfect gift. She knows every toy category by heart.
Thousands of Indian parents have made ToyVerse their go-to toy store. Here's why they keep coming back.
We source exclusively from authorised brand distributors and official importers. Every product comes sealed, fresh, and exactly as the brand intended.
Our team of child development experts and toy enthusiasts handpicks only the best. If it's on ToyVerse, it's earned its place with real testing and research.
No minimums, no fine print. Every single order ships free across India — because your child's excitement shouldn't wait for a cart threshold.
Not a chatbot. Real humans who love toys as much as you do — available on WhatsApp to help you find the right product, track your order, or just chat about play.
Changed your mind? Wrong age group? 7-day no-questions-asked returns. We make it as easy to return as it is to shop — because trust is everything.
10% GST benefit applied at checkout automatically. Plus exclusive member pricing, early-access sales, and deals you simply won't find anywhere else.
We partner only with brands that share our commitment to quality, safety, and purposeful play.
Real words from real parents who found what they were looking for.
"I've ordered from ToyVerse five times now and every single time the product is 100% genuine, delivered fast, and packed with care. The LEGO sets were sealed and perfect. Their WhatsApp support helped me choose the right age group for my niece. Absolute game changer for gifting!"
"Was skeptical about buying LEGO online after getting fakes twice from other sites. ToyVerse changed everything. The set was sealed, all pieces counted, instructions included. My son spent 3 days building it. Worth every rupee. Will never buy toys anywhere else!"
"The age-wise curation is genius. I just entered my daughter's age and got the perfect list of toys for her development stage. Bought the Magna-Tiles set and she hasn't stopped playing with it in 3 months. ToyVerse genuinely understands children and parents."
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